Category Archives: Marketing & Self Promotion

Why Finding A Niche Could Lead To Illustration Success

The prospect of working within a specific illustration niche can be a scary one to some people - the thought of getting stuckĀ  doing only one type of work or work based on one subject for the rest of their career can feel restrictive and take the fun out of it. If you, like me, are ...

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Marketing 101 For Illustrators

Marketing is probably one of the most unpopular tasks for many aspiring illustrators who'd rather just be creating - and yet it's probably one of the most vital skills to learn if you are going to build a successful career in illustration. I've been fortunate enough to have my wife handle most of the marketing for ...

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My First Chance Of Exposure As An Illustrator

After seeing my illustration experiments for a childrens' book on my old website, an author contacted me about using some of my work in his new book 'The Big Book Of Contemporary Illustration'. Before I got too excited, the first thing I did was search for his previously published books on Amazon to check he was ...

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Web Design Tips For Illustrators

As an aspiring or working illustrator, I'm sure you also spend quite a bit of time on the web looking at other illustrators' websites. Have you noticed how easy some illustrators sites are to navigate around and how others are just confusing and make it hard to get to the actual illustrations? If you think about ...

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Going From Graphic Designer To Professional Illustrator: Useful Skills To Learn

As a professional Graphic Designer with 10+ years experience (inc. 3 years as a freelance designer), I'm very lucky to have built up a set of skills and experience that (I hope) can be easily transferred to a career in illustration. You certainly don't have to come from a graphic design background to have a successful ...

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